The Brief
This concept visual was created as a pitch for Harden’s in collaboration with Neil Barton of diginoize.co.uk.
rich colours and fine photography to convey the exclusivity and confidence of the company. The heading image can be changed according to the season or event.
Advertisement
A 250 x 250 pixel advertisement will be visible on the homepage and sub level pages of the site. Placed just before the fold it is clearly visible to the user but does not take priority over Harden’s main content.
Get Started
Based on an intuitive step-by-step process users enter a location and select from the “cards” below to search in any way they wish. Selecting a card will then prompt the user to add further criteria to refine their search. By showing the “search by” categories with relevant imagery users will quickly identify what the site is about and what it has to offer.
The “get started” area will be remain on all pages within the site but with only the ‘search by’ titles showing (not the images) to save space.
In your Area
Most users will invariably want to know about restaurants in their local area. This quick visual search will find restaurants and provide quick links to reviews in their area. Remembering a user’s location
on return visits offers a level of personalisation not offered by Harden’s competitors.
This area will be used on sub level pages to display the main page content such as reviews, search results, or text pages such as About Harden’s.
Quicklinks
Bolder ‘nuggets’ of information are used here to promote activities, events or other prominent features from Harden’s
Find Out More
It is important to have a dialogue with the customer beyond the search, map, or link functionality of the page. Dialogue is used here to describe Harden’s to the user reinforcing the page imagery and leaves no question about the site’s purpose. Brand messages have been highlighted in red encouraging the user to
find out more.
On later pages this area could be used to display tips, offers or further information regarding the site.
Site Map
A full site map for accessibility and SEO offers complete site inter-linkage and promotes keyword use.
Quicklinks Lists
Forming part of the footer on every page these lists offer ‘nuggets’ of interesting information to encourage users to browse further into the site once they
have completed the task they came to perform.
The Challenge
The Result