Freedom Treks
The Brief
Freedom Treks specialise in cycling and walking holidays for groups and families. The site should clearly differentiate between Walking and Cycling holidays. The original site was entirely static and the new site should be able to manage hundreds of holidays with a wealth of detail.
The Challenge
The shear number of holidays available posed the first issue. How do you effectively show 21 holdiay destinations, 11 holiday categories, 5 difficulty levels and over 140 holidays?
Each holiday needed to be described in detail including pictures, summary, dates, prices, itinerary, map and travel options and any other information. This needed to be handled effectively with as few clicks as possible.
The Result
The entire site is content managed so we let the pictures speak for themselves and kept the type simple using cufon to incorporate a bold helvetica typeface.
We wanted to show off the beautiful shots taken on the holdiays. Pictures are more enjoyable to browse and much easier to differentiate. This creates a more enjoyable browsing experience and makes it easy to find or re-find a holiday amongst the abundance available.
The holiday detail page uses tabs to structure the content whilst keeping the essentials (images, price, holiday type, duration and type) on show at all times.